Why measuring strength changes the way you train There are two ways to decide how much weight a client should lift during an exercise. One is based on perception: how the last repetition looked, how ...
SUIFF + Coubber: Smarter performance analysis At SUIFF, we believe the future of training is not about measuring more—it's about making better decisions. Today, we are taking an important step in ...
SUIFF gets an upgrade: a new way to work with your clients At SUIFF, we have spent a long time listening to coaches, physiotherapists and performance professionals. We know that time in the clinic or training ...
Sports tech: strength measurement as the new standard Elite sport has spent years measuring everything: speed, power, heart rate, heart rate variability, sleep quality, internal and external training load...
Sarcopenia: how to slow muscle loss with strength It doesn’t hurt, it doesn’t warn you, you don’t notice it… until it’s too late. Sarcopenia—the progressive loss of muscle mass and strength associated...
Strength and metabolism: muscle as an endocrine organ When most people think about strength training, they think about muscle: performance, aesthetics or injury recovery. What is often underestimated—even...
SUIFF + Coubber: Smarter performance analysis At SUIFF, we believe the future of training is not about measuring more—it's about making better decisions. Today, we are taking an important step in that direction through our partnership with Coubber, a platform that centralises, analyses, and interprets sports data using automation and artificial intelligence. This collaboration connects objective strength measurement with a comprehensive perf...
SUIFF gets an upgrade: a new way to work with your clients At SUIFF, we have spent a long time listening to coaches, physiotherapists and performance professionals. We know that time in the clinic or training ...
Why measuring strength changes the way you train There are two ways to decide how much weight a client should lift during an exercise. One is based on perception: how the last repetition looked, how the client says they feel that day, or how many weeks they have been following the programme. The other is based on data: the actual force the client is producing at that precise moment. The first approach is not wrong. It is the method the prof...
SUIFF gets an upgrade: a new way to work with your clients At SUIFF, we have spent a long time listening to coaches, physiotherapists and performance professionals. We know that time in the clinic or training ...
Sports tech: strength measurement as the new standard Elite sport has spent years measuring everything: speed, power, heart rate, heart rate variability, sleep quality, internal and external training load...
Strength and metabolism: muscle as an endocrine organ When most people think about strength training, they think about muscle: performance, aesthetics or injury recovery. What is often underestimated—even in clinical settings—is its impact on metabolism. Over the past two decades, research has made this one of the strongest arguments for prescribing resistance training as a first-line therapeutic intervention. Muscle is not just contractile tissue ...
Isometric strength: neuromuscular control without movement When we think about strength training, we think about movement: lifting, pushing, pulling. The bar moving, the cable shifting, resistance being overco...
Data-driven strength training: real personalisation Any experienced coach knows there are no two identical clients. What works for one may be insufficient for another and excessive for a third. Training...
Sarcopenia: how to slow muscle loss with strength It doesn’t hurt, it doesn’t warn you, you don’t notice it… until it’s too late. Sarcopenia—the progressive loss of muscle mass and strength associated with ageing—is one of the greatest risks to functional health in older adults. Silent, gradual and often underestimated. Yet it is preventable. And in many cases, reversible. What exactly is sarcopenia? The term comes from Greek: sarx (flesh) and ...
SUIFF + Coubber: Smarter performance analysis At SUIFF, we believe the future of training is not about measuring more—it's about making better decisions. Today, we are taking an important step in that direction through our partnership with Coubber, a platform that centralises, analyses, and interprets sports data using automation and artificial intelligence. This collaboration connects objective strength measurement with a comprehensive perf...
